IMAVEX BLOG: THE SECRET TO DIGITAL HAPPINESS
Websites, WordPress, AI... and Maybe a Few Jokes
The Imavex Blog is your go-to for expert takes on website development, SEO, AI, and digital strategy with a side of humor. We’re based in Indianapolis but our ideas (and puns) travel fast. Get real-world insights that help your business grow and maybe crack a smile along the way.
Is Your Website’s H1 Tag a Missed Opportunity?
Your website may look beautiful. The design might even win awards. But here is the scary part: if your H1 tag is not optimized, Google may have no idea what your page is actually about. And if search engines cannot understand your content, you are losing visibility,...
Is Your Website a Ghost Town? The Real Reason You’re Not Getting Traffic
You invested in a website. It looks sharp, it works fine… but here is the harsh truth: nearly 90 percent of websites get zero organic traffic from Google. That means most sites are basically ghost towns, while competitors down the street are busy welcoming new...
That “About Us” Page: Your Greatest Missed Opportunity
When was the last time you clicked on an About Us page and thought, “Wow, I really feel connected to this brand”? If you’re like most people, probably not often. Here’s the scary part: a boring About Us page doesn’t just fail to impress. It quietly tells your visitors...
Identifying AI Opportunities for Your Business
You’ve seen the headlines, now it’s time to see what AI can actually do for your business. Whether you're running a landscaping company, managing an eCommerce store, or overseeing client accounts, AI for business is becoming a practical, valuable tool for getting...
Demystifying Keyword Research: How to Find the Right Terms
Let’s be honest, keyword research sounds simple enough, right? Just type something into Google and see what pops up. But when you try to figure it out yourself, it quickly turns into alphabet soup: SEO, SERP, CTA… help! It can feel like you've fallen down a rabbit...
AEO vs. SEO: Why Answer Engine Optimization Is Changing the Way We Think About Search
Search behavior has changed. People no longer just type keywords, they ask full questions and they expect precise answers. That shift is what gave rise to Answer Engine Optimization (AEO) which is a new approach to digital visibility that's built for how users...
Beyond the Basics: UX Design Principles Every Website Needs
Your website might look amazing, but does it work for your users? Visitors aren’t just window shopping. They’re here for a smooth, intuitive, frustration-free experience. That’s where UX design comes in. At Imavex, we don’t just design websites that sparkle. We build...
You Don’t Need to Go Viral. You Need to Be Findable.
Let’s be real. Going viral sounds exciting. Who doesn’t want millions of likes, a ton of followers, and maybe a brand deal with a trendy soda company? But for most businesses, that kind of internet fame is like winning the lottery. Fun to dream about, but not exactly...
Is It Time to Redesign Your Website? Here’s How to Tell
Picture this: You excitedly send someone to your website, only to watch in horror as they pinch, zoom, and squint just to read your homepage. If your website isn’t mobile-friendly, you’re basically telling half of your visitors, “Good luck!” before they bounce to a...